CANNES LIONS Plot Twist
The Underdogs Won





🥇 Young Lions Georgia | Gold

The one my mom made me send.

We almost didn't submit this. My mom saw me hesitating and said "just try, anything can happen." Georgian mothers don't take no for an answer.

The brief: help teenagers pick careers based on their dreams, not what everyone expects them to do.

We made a film about a parent who doesn't understand their kid's job but brags about them anyway. Love doesn't always mean understanding. Sometimes it just means being there.



More on Marketer.ge

“My parents were once on the same path I’m walking now. They might not always understand me, but they always find a way to listen, and that’s shaped who I am.”
Inspired by my parents who didn't always get it, but always listened.



🥉 Cannes Lions International | Bronze


World Record

Our brief came from the Unstereotype Alliance, an initiative by UN Women and top global agencies, asking us to challenge the outdated image of the "successful man."

Our answer: joy.

In our film, a man breaks a real Guinness World Record in his own bathtub. No audience, no cameras, just pure ridiculous happiness while officially making history.


We created a world where men are allowed to be soft, silly, and proud of each other.



Read our interview

“What may not seem like success to others might be your world record. Define yourself.”




bts footage exists if you want to see the beautiful chaos. Please don’t judge the filming and editing skills.