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🥇 Young Lions Georgia |
Gold in Film
2024
The one our loved ones made us send.
We almost didn't submit this. My mom saw me hesitating and said "just try, anything can happen." Georgian mothers don't take no for an answer.
The brief: help teenagers pick careers based on their dreams, not what everyone expects them to do.
We made a film about a parent who doesn't understand their kid's job but brags about them anyway. Love doesn't always mean understanding. Sometimes it just means being there.
More on Marketer.ge
“My parents were once on the same path I’m walking now. They might not always understand me, but they always find a way to listen, and that’s shaped who I am.”
Inspired by my parents who didn't always get it, but always listened.
🥉 Cannes Lions International | Bronze in Film 2024
World Record
Our brief came from the Unstereotype Alliance, an initiative by UN Women and top global agencies, asking us to challenge the outdated image of the "successful man."
Our answer: joy.
In our film, a man breaks a real Guinness World Record in his own bathtub. No audience, no cameras, just pure ridiculous happiness while officially making history.
We created a world where men are allowed to be soft, silly, and proud of each other.
Read our interview
“What may not seem like success to others might be your world record. Define yourself.”
bts footage exists if you want to see the beautiful chaos. Please don’t judge the filming and editing skills.
The one our loved ones made us send.
We almost didn't submit this. My mom saw me hesitating and said "just try, anything can happen." Georgian mothers don't take no for an answer.
The brief: help teenagers pick careers based on their dreams, not what everyone expects them to do.
We made a film about a parent who doesn't understand their kid's job but brags about them anyway. Love doesn't always mean understanding. Sometimes it just means being there.
More on Marketer.ge
“My parents were once on the same path I’m walking now. They might not always understand me, but they always find a way to listen, and that’s shaped who I am.”
Inspired by my parents who didn't always get it, but always listened.
🥉 Cannes Lions International | Bronze in Film 2024
World Record
Our brief came from the Unstereotype Alliance, an initiative by UN Women and top global agencies, asking us to challenge the outdated image of the "successful man."
Our answer: joy.
In our film, a man breaks a real Guinness World Record in his own bathtub. No audience, no cameras, just pure ridiculous happiness while officially making history.
We created a world where men are allowed to be soft, silly, and proud of each other.
Read our interview
“What may not seem like success to others might be your world record. Define yourself.”
bts footage exists if you want to see the beautiful chaos. Please don’t judge the filming and editing skills.
🥇 Cannes Lions Georgia | Gold in PR 2026
Round Two, this time with Saba.
The brief came from McDonald's Georgia.
Many Georgians feel a genuine warmth toward McDonald's, shaped by childhood memories and the feeling of being somewhere special.
Yet, fast food is often associated with low-quality ingredients and unhealthy choices.
The challenge: address quality perceptions in a category often associated with low-quality ingredients and unhealthy choices.
Our answer: bring Ronald McDonald back.
After nearly fifteen years, he returns. Not as we remembered him. This time, Ronald came back wearing a lab coat and glasses. Because while we thought he was gone, he was making sure McDonald's kept its promise.
Read our interview
“I’ve learned that the most interesting ideas oftel feel risky. If nobody in the room is questioning them, they’re probably not new enough.”
Cannes Lions International | PR See you in Cannes / June 2026
I started competing in Young Lions just two years ago, when I almost didn’t submit. Now i’m packing for Cannes again.
my mom was right.
To be Continued
🥇
Round Two, this time with Saba.
The brief came from McDonald's Georgia.
Many Georgians feel a genuine warmth toward McDonald's, shaped by childhood memories and the feeling of being somewhere special.
Yet, fast food is often associated with low-quality ingredients and unhealthy choices.
The challenge: address quality perceptions in a category often associated with low-quality ingredients and unhealthy choices.
Our answer: bring Ronald McDonald back.
After nearly fifteen years, he returns. Not as we remembered him. This time, Ronald came back wearing a lab coat and glasses. Because while we thought he was gone, he was making sure McDonald's kept its promise.
Read our interview
“I’ve learned that the most interesting ideas oftel feel risky. If nobody in the room is questioning them, they’re probably not new enough.”
Cannes Lions International | PR See you in Cannes / June 2026
I started competing in Young Lions just two years ago, when I almost didn’t submit. Now i’m packing for Cannes again.
my mom was right.
To be Continued
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