WORKS I LOVE
Things That Keep Me Up at Night
Made with no brief, no budget, and way too many feelings.
Made with no brief, no budget, and way too many feelings.
Love Is Love
When Georgia decided to get medieval about love, we had about three hours and a lot of rage.
Sometimes the best work happens when you stop asking permission and start doing what's right.
Love doesn't need a brief. It just needs to exist.
“When they try to erase love, it starts showing up in colors.”
Under the Same Sky
This one's about people. Real people. The kind that still help each other on the street. Who don't ask where you're from or who you love. They just show up.
The video shows how different situations carry the same meaning and feelings for all of us, no matter the time or place. A mother's love in Tbilisi feels the same as in Tokyo. Grief, joy, hope - they transcend borders.
“Before we’re anything else, we’re human.”
TEDDYS.AI
Visit @teddysai_
Back in 2022, when AI was the scary new kid, I made a promise to myself: one story a day for a year. No excuses, no "I'll do it tomorrow."
365 stories later, I learned more about showing up than any self-help book ever taught me. Turns out consistency isn't sexy, but it's magic.
It taught me how to show up every day. How to create even when I didn’t feel ready. How to turn sparks into stories.
RECAICLED ADS
The problem: Water bottle companies in Georgia don't recycle their bottles at all. We wanted to call this out through "Tene" - an innovative startup that recycles plastic waste into phone cables.
We took Georgia's prettiest water ads and said "let's show what they're really selling."
With zero budget and just a few AI subscriptions, we recreated those pristine commercials but with the truth: plastic bottles, polluted rivers, and the price of looking clean while staying dirty.
Big Water tried to sue us. We reposted anyway.
The beautiful aftermath: 446 companies installed recycling bins, $1.2M in earned media, 2000% brand awareness growth, and one very angry legal department.
The work swept awards season - 7 shortlists and 3 Silver Awards at KIA Festival, Best CSR Company of the Year at TBC Awards, and a speaker invite to Spotlight 2025.
Hope This Email Finds You Well
Created with the brilliant Saba Lekiashvili for Cannes. Didn't make the shortlist, but we still love it like our firstborn.
We flipped the most polite line in business and asked: who should you really be finding well after work? Your inbox or your kid waiting for bedtime stories?
In Georgia, overworking is worn like a badge of honor. We thought it was time to change the dress code.
There’s more, always.
More projects I love, more things I made from instinct.
But we can talk about those later <3
More projects I love, more things I made from instinct.
But we can talk about those later <3